Some of the most effective ways of communicating value don’t require looking up a website or downloading a mobile device teaser program.
In fact, non-digital marketing activities win over corporate clients regularly without ever needing to be plugged in. Here are five of them.
1. Business Cards
Yes, those traditional business cards are still winners.
Business cards provide critical contact information and enough detail on how to connect with an organization quickly. Whether by email, text, phone, or mail, the info on a business card is powerful.
People love business cards because they are easy to transfer, pack, save, and reference. In the corporate world, business cards still resonate.
2. Letterheads and Stationery
In a day and age when so much communication happens by email and texting, the traditional letter stands out, even in a mail pile full of folders and generic material.
Best used when conveying a personal connection, professional letterhead is loved by corporate leaders everywhere and often seen as a sign of respect to the reader.
3. Add to Your Digital Slidedeck
Digital presentations can be so commonplace that people are often bored to death by the lack of engaging multiple senses.
A quick fix? Add printed materials people can hold in their hands that support your digital presentation. A beautifully printed presentation contained in a clean and stylish folder is easy to carry and review hands-on later. Combine a print version of a presentation with a digital slidedeck, and you’re hitting a home run with both formats simultaneously.
4. Company Information Brochures
A tri-fold company brochure is a convenient marketing tool that easily fits in a jacket pocket or folder. And, like business cards and presentation folders, brochures engage multiple senses of sight, touch, and even smell.
Unlike digital PDFs, professionally printed brochures can be visualized and held easily. They don’t get lost in files like emails and tweets. A well-done brochure with high-impact visuals gets shared with those who matter as well. They are often shown as an example of what’s possible with the right skills hired.
5. Everyone Loves Catalogs
Today, digital menus and scrolling lists have tried to replace catalogs online.
However, the traditional catalog publication stands firm because of its tremendous impact.
Sometimes, folks like to leaf through a well-designed paper catalog to relax and pass the time, which often triggers more sales.
Additionally, companies that provide catalogs are becoming more unique and a stand-out factor from the crowd. Folks do not always remember a general product, but they definitely remember who has a catalog.
Eye on Marketing 